When starting a new business, one of the most important decisions you’ll have to make is what to name your business. After all, a catchy name can lead to financial success while a poorly-named business might never get off the ground. However, there are business law statutes and regulations governing the naming of a business that burgeoning business owners in Blue Bell should be aware of.

First, it is important to appropriately register your business name. There are several ways to register a business, so it is important for business owners to consult with experienced attorneys to ensure they meet all registration requirements.

Depending on how the business is structured, it may need to have its name registered with the state in order to legally operate. In general, one business cannot have the same name as another and depending on state law, a name might need to reflect the business it is associated with. Attorneys can advise business owners on whether they are required to register their business name with the state.

In addition, some states, counties and cities require business owners to register a “Doing Business As” (DBA) name. Whether this type of registration is necessary depends on area laws and regulations, and on the way the business is structured. DBA registration ensures that the business has an identity outside the owner’s personal name.

Sometimes it is also prudent to have your business name trademarked. This keeps others in the industry from using that name, or even names that are similar. It is essential that business owners check the U.S. Patent and Trademark Office’s official trademark database to ensure their trademark is legally sound. After all, trademark infringement suits can be financially ruinous for a new business.

Finally, if you plan on having a website associated with your business, you’ll want to register a domain name. This keeps others from using your business’s name as a domain name. Domain names do not need to match the business’s name word-for-word, and they may need to be renewed periodically.

What’s in a name? Some people might say everything. Blue bell law firms can be a good resource for new business owners who are wondering whether and how to register their business name. After all, protecting your business identity can pave the way towards a bright future for your up and coming business.